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PAT FERNANDEZ
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Experience.

BASED IN WASHINGTON DC
Deloitte Digital
December 2019 - Current

  • Strategic communications, user journey strategy, content strategy, and digital content development for federal, state and commercial clients.
  • Tools and software: Salesforce Marketing Cloud, Adobe After Effects, Adobe Premiere, Adobe Photoshop, and more.
Company Website

Booz Allen Hamilton
May 2016 - December 2019
  • Implement PR strategy for the analytics, cyber, digital solutions, and engineering businesses
  • Track, analyze, and report KPIs media activity for each major business priority
  • Manage and implement content strategy around CSR, sustainability, and cause media
  • Oversee media content calendar supported by a team of writers, responsible for copy-editing and management
  • Provide real-time updates and reports to senior leaders around key areas of interest and issues
  • Conduct story sourcing in key areas of business on rolling basis with innovators and leaders
  • Copyedit and manage contract wins and corporate press releases
  • Expanded and maintained personal media relationships by 20% through direct engagement with reporters
  • Track media interview requests and analyze related data using Podio creating a detailed history of interactions with key media outlets and reporters
  • Pitch relevant firm stories to top tier and trade reporters on active basis through email, social media and direct interaction
  • Contributed to refining user experience on Booz Allen’s website, continually developed content on Adobe AEM
  • Co-manage Corporate Affairs Summer Internship Program
Company Website

Isom Global Strategies

  • Implemented communication and marketing strategies to leverage exhibitor, sponsorship and media involvement for client programs and events.
  • Worked with the IGS creative and graphics team to develop online, print and digital marketing communication deliverables for clients.
  • Worked with online research tool (Cision) to compile media lists for clients. 
Company Website
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January 2016 - May 2016

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August 2016 - December 2016

Focused Image, Inc.​

  • Drafted press releases, blog posts, social media posts, and research and media reports.
  • Supported client relationship management, and business development via social media and media outreach.
  • Pitched ideas and stories to local and national news outlets.
  • Worked with online research tools (Nexis and Meltwater) to compile market research, and track campaigns.
Company Website
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January 2015

Public Relations Study Abroad - London, U.K.

  • Toured and shadowed public relations companies such as Edelman, Hill+Knowlton, livePR, Bell-Pottinger, Ketchum, and other communication entities such as Northrop Grumman and BBC.
  • Hands-on experience with non-profit and international media relations, crisis communication and research.
  • Gained a deeper understanding of intercultural social boundaries and goals.
Learn More About The Program

VCU Public Affairs Office

  • Wrote and edited feature stories and news releases of faculty, local and national news which appeared on www.news.vcu.edu.
  • Created digital content for articles, including photography & video.
  • Assisted Leila Ugincius, Public Relations Specialist, by organizing events and providing news coverage.
View Articles
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Summer 2015
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