BASED IN WASHINGTON DC
Deloitte Digital
December 2019 - Current
- Strategic communications, user journey strategy, content strategy, and digital content development for federal, state and commercial clients.
- Tools and software: Salesforce Marketing Cloud, Adobe After Effects, Adobe Premiere, Adobe Photoshop, and more.
Booz Allen Hamilton
May 2016 - December 2019
- Implement PR strategy for the analytics, cyber, digital solutions, and engineering businesses
- Track, analyze, and report KPIs media activity for each major business priority
- Manage and implement content strategy around CSR, sustainability, and cause media
- Oversee media content calendar supported by a team of writers, responsible for copy-editing and management
- Provide real-time updates and reports to senior leaders around key areas of interest and issues
- Conduct story sourcing in key areas of business on rolling basis with innovators and leaders
- Copyedit and manage contract wins and corporate press releases
- Expanded and maintained personal media relationships by 20% through direct engagement with reporters
- Track media interview requests and analyze related data using Podio creating a detailed history of interactions with key media outlets and reporters
- Pitch relevant firm stories to top tier and trade reporters on active basis through email, social media and direct interaction
- Contributed to refining user experience on Booz Allen’s website, continually developed content on Adobe AEM
- Co-manage Corporate Affairs Summer Internship Program
Isom Global Strategies
|
January 2016 - May 2016
|
August 2016 - December 2016
|
Focused Image, Inc.
|
January 2015
|
Public Relations Study Abroad - London, U.K.
|
VCU Public Affairs Office
|
Summer 2015
|