Experience

BASED IN RICHMOND, VIRGINIA

KPMG

June 2022 - Current

Internal and external content strategy, strategic campaigns, user experience and content design for KPMG US.

Deloitte Digital

December 2019 - June 2022

Strategic communications, user journey strategy, content strategy, and digital content development for federal, state and commercial clients.
Tools and software: Salesforce Marketing Cloud, Adobe After Effects, Adobe Premiere, Adobe Photoshop, and more.

Booz Allen Hamilton

May 2016 - December 2019

Implement PR strategy for the analytics, cyber, digital solutions, and engineering businesses
Track, analyze, and report KPIs media activity for each major business priority
Manage and implement content strategy around CSR, sustainability, and cause media
Oversee media content calendar supported by a team of writers, responsible for copy-editing and management
Provide real-time updates and reports to senior leaders around key areas of interest and issues
Conduct story sourcing in key areas of business on rolling basis with innovators and leaders
Copyedit and manage contract wins and corporate press releases
Expanded and maintained personal media relationships by 20% through direct engagement with reporters
Track media interview requests and analyze related data using Podio creating a detailed history of interactions with key media outlets and reporters
Pitch relevant firm stories to top tier and trade reporters on active basis through email, social media and direct interaction
Contributed to refining user experience on Booz Allen’s website, continually developed content on Adobe AEM
Co-manage Corporate Affairs Summer Internship Program

Isom Global Strategies

Implemented communication and marketing strategies to leverage exhibitor, sponsorship and media involvement for client programs and events.
Worked with the IGS creative and graphics team to develop online, print and digital marketing communication deliverables for clients.
Worked with online research tool (Cision) to compile media lists for clients.

January 2016 - May 2016

August 2016 - December 2016

Drafted press releases, blog posts, social media posts, and research and media reports.
Supported client relationship management, and business development via social media and media outreach.
Pitched ideas and stories to local and national news outlets.
Worked with online research tools (Nexis and Meltwater) to compile market research, and track campaigns.

January 2015

Toured and shadowed public relations companies such as Edelman, Hill+Knowlton, livePR, Bell-Pottinger, Ketchum, and other communication entities such as Northrop Grumman and BBC.
Hands-on experience with non-profit and international media relations, crisis communication and research.
Gained a deeper understanding of intercultural social boundaries and goals.

Wrote and edited feature stories and news releases of faculty, local and national news which appeared on www.news.vcu.edu.
Created digital content for articles, including photography & video.
Assisted Leila Ugincius, Public Relations Specialist, by organizing events and providing news coverage.

Summer 2015