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PAT FERNANDEZ
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Content Samples

Videos:
  • Highly designed: Deloitte Client: State of Kentucky Video (writer/producer/editor): https://u.pcloud.link/publink/show?code=XZx0YwkZ2q0dM3HuyE02jjnIC5SuJVbbmCvV
  • Highly designed: Directed Energy Booz Allen Video (writer for this video, supported production with Weber Shandwick, it won a Telly Award): https://www.youtube.com/watch?v=IkTEVt0lTj0 
  • More basic: Arkansas Rent Relief Program Video (writer/producer/animator): https://u.pcloud.link/publink/show?code=XZbHDFVZpmlfYQj7hWBTJqEkE8cc5yE7JcC7 
 
Social media:
  • Social Post + GIF Creation (drafted/created by me): https://fb.watch/cCVvnGQnew/ (Video here)
  • Social Media Post w/ Video (drafted by me): https://www.linkedin.com/posts/army-cio_meet-the-black-hawk-helicopter-activity-6907339447025950720-547j/?utm_source=linkedin_share&utm_medium=member_desktop_web
Blogs:
  • LinkedIn Eminence Article: People Focus (drafted by me): https://www.linkedin.com/pulse/how-putting-people-first-advances-army-digital-transformation-/?trackingId=EFwNntDeDr6KqFXnEM1djw%3D%3D
  • LinkedIn Eminence Article: Technology focus (drafted by me): https://www.linkedin.com/pulse/how-digital-transformation-propelling-army-modernization-readiness-/?trackingId=gT2Kw%2FqpTaeclZd2Ak7jjg%3D%3D
  • Blog (drafted by me): https://www.army.mil/article/251287
  • Older examples (I led a team of writers/functioned as a chief editor for this channel when I was at Booz Allen): 
    • Is America Ready for Natural Disasters? Insights and Advice from Booz Allen, 3BL
    • Earth Day and Every Day: Tracking Endangered Species with Booz Allen, 3BL
One-pagers:
  • Highly involved with the copy and design of the Army’s Digital Transformation Strategy which has one-pager-like elements: https://api.army.mil/e2/c/downloads/2021/10/20/3b64248b/army-digital-transformation-strategy.pdf
  • Have helped the State of PA with simple COVID one-pagers like this. But has also created one-pagers to help combat mis/dis information spread across the state. These were given to local health officials across the state but are client privilege. 

Press Releases: 
Was responsible for creating press releases in Adobe AEM, including the ones below.
  • Technology press release: https://www.boozallen.com/e/media/press-release/q2-19/booz-allen-launches-district-defend.html
  • Contract win press release: https://www.boozallen.com/e/media/press-release/q2-19/dhs-awards-to-enhance-cyber-capabilities-across-six-federal-agencies.html 

Emails:
  • At KPMG, I lead newsletter development for all firm-wide news. This includes leading the design, drafting and delivery of this firm-wide email every week. 
  • The SFMC content support I provided for the State of Kentucky was 6 journeys in English and Spanish, including email and SMS. However, since these emails contained sensitive health information, I cannot provide them. One of our journeys was a contact tracing solution that automated their check-in process, saving them hundreds of thousands of dollars in manpower during COVID-19. This journey in particular won the 2021 Partner Innovation Award from Salesforce in October 2021.

Landing Pages:
  • I cannot show an example since it’s internal only, but I led a team of contractors (10 or so people) to redesign our intranet at KPMG. Multiple stages of user testing, research and UAT to bring a completely new landing page for KPMG US.
  • I also helped with the redesign of Kentucky's benefits web pages, which started with this home page and expanded to Kynect. I was not responsible for the branding but more for the layout and experience. These pages would feed into our SMFC journeys as you navigate towards actions. 
  • I also helped with the redesign of the Booz Allen landing page when they went through their modernization – helped with user testing, design concepts and more. Website can be found here: https://www.boozallen.com/
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