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  • Home
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PAT FERNANDEZ
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Lets make an impact together!

Read more about my experience and capabilities!
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Awards

  • 2021 Partner Innovation Award Winner, Salesforce, October 2021.
  • Community Service Award in Media Production, Department of Communication at George Mason University, April 2017
  • Special Recognition, Department of Communication at George Mason University, April 2017
  • Deans List, George Mason University, Fall of 2016
  • University Life Award, Distinguished Quill Awards, April 2016
  • Special Recognition, Department of Communication at George Mason University, April 2016

About Me

I am a seasoned digital strategist passionate about telling compelling stories across various channels to help organizations meet their business goals. With expertise in content marketing, user experience and marketing technology - I have proven success leading dynamic marketing campaigns that deliver the right message at the right time, yielding measurable results. I want to be known for my creative work ethic and eagerness to learn and grow as a practitioner.

I am also a diehard Washington Capitals fan; and a firm believer of, “The best way to predict the future is to create it.”

Expertise

  • Digital Marketing Strategy
  • Social Media Strategy
  • Communication Strategy
  • Customer Journey and Experience Strategy
  • Multimedia Production and Editing
  • Media Relations
  • Social Media Analytics and Reporting 
  • Copywriting and QA

Certifications and Tools

Trainings and Courses

Certifications:
  • Sprinklr Content Creator Pro | Sprinklr
  • Sprinklr Distributed Pro | Sprinklr
  • Sprinklr Marketing Research Analyst Pro | Sprinklr
  • ​ICAgile Certified Professional | ICAgile
  • The Definitive Guide to PR Writing | Public Relations Society of America | Online
  • Content Marketing Certificate | Public Relations Society of America | Online

Tools
Digital Marketing & Communications | Salesforce Marketing Cloud, Sprinklr, Adobe Experience Manager, Sprout Social, Keyhole
Media Relations | Muck Rack, Buzzsumo, Cision, Nexis, Meltwater
Analytics | Sprinklr Reporting, Google Analytics, Adobe Analytics, Simply Measured
Adobe Suite | After Effects, Premiere, Photoshop, Lightroom
Project Management | Jira, Podio, Planner, Project Insight
Courses:
  • Content Marketing Funnel for Creators
  • Advanced Content Marketing
  • SEO Foundations
  • Content Marketing: Distribution Strategy
  • Generative AI for Digital Marketers
  • How to Research and Write Using Generative AI Tools

Contact
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